Video Production.

Paid Social.

Product and social video for UK ecommerce brands.

The journey to scaling your brand through paid social starts here.

Video production for UK ecommerce brands

BTW Creative is a London-based team of videographers, presenters and producers. We make video for ecommerce brands across the UK: product videos, social content, founder stories and ad cutdowns that are planned around how people actually shop online.

We work best with small and growing ecommerce brands, especially in gifting, supplements and family products, that need video which explains the product clearly, builds trust and gives their ads and product pages something worth watching.

Who it is for

Ecommerce brands launching a new product or range. Brands that need a library of video for paid social, organic social, product pages and email. Founders who want to tell their story on camera without it feeling like a corporate advert. Brands whose existing content no longer matches how they look or sell today.

What we make

Product videos: clear demonstrations, unboxings, how-to and routine videos that answer the questions customers ask before buying.

Social-first content: short vertical videos for TikTok, Instagram Reels and Shorts, plus interview-led formats such as vox pops and street interviews.

Ad creative: shoots planned so one day of filming becomes many ad variations, with hooks and cutdowns for Meta and TikTok.

Founder and brand stories: longer pieces for your website, launches and press, cut down into short clips for social.

Events and pop-ups: coverage of launches, markets and activations, turned into same-week social content.

How it works

1. Discovery call: we learn about your brand, products, customers and where the video will be used. 2. Creative plan: we send concepts, a shot list and a schedule. 3. Shoot: our crew films in London, on location or at your space. 4. Edit: we edit long-form and short-form versions, with captions and formats for each platform. 5. Deliver: you get final files ready for ads, social and your site.

Turnaround and usage rights

Timelines depend on the scope of the shoot and the number of edits. We agree delivery dates before we start. Usage rights for the footage are agreed upfront, so you know where you can use every video, including paid ads.

Video that works with your ads

Because we also run paid social and produce UGC, we plan shoots with performance in mind: strong opening seconds, clear product shots and enough variation to test. See our ecommerce case studies below.

Ecommerce work and related services

→ Case study: full-scope Meta ads management and creative production for GirlBe

→ Case study: Meta ad creative retainer

→ UGC ads for ecommerce brands

→ Paid social for ecommerce brands

Frequently asked questions

What kind of video do ecommerce brands need?

Usually a mix: product demos and unboxings for product pages, short vertical videos for social, and several ad variations for paid social. We plan shoots so one day covers as many of these as possible.

Do you only film in London?

We are based in London and film most projects here, and we work with ecommerce brands across the UK.

How much does video production cost?

Projects typically start from £2.5k, depending on shoot days, crew and the number of edits. Tell us what you need and we will quote to fit your budget.