UGC Agency.

Paid Social.

UGC ads for UK ecommerce brands, made in London.

The journey to scaling your brand through paid social starts here.

A UGC agency for UK ecommerce brands

BTW Creative is a London-based creative agency working with ecommerce brands across the UK. We make user-generated content (UGC): short, creator-led videos that look and sound like a real customer talking about your product, built to run as ads on Meta, TikTok and Instagram Reels, and to use on your product pages and organic social.

We work best with small and growing ecommerce brands, especially gifting, supplements and family brands, where trust and a clear explanation of the product do most of the selling. If people need to see your product in a real home, in real hands, before they buy, UGC is usually the format that does that job.

Who our UGC service is for

Founder-led and small-team ecommerce brands that sell online, mostly through Shopify or similar stores. Brands that are running, or about to run, paid social and need a steady supply of fresh creative to test. Brands whose current ads look too polished or too generic and are not converting. Teams who do not have time to find creators, write briefs, chase deliveries and edit footage themselves.

What is included

Creative strategy: we look at your product, customers and current ads, then agree the angles worth testing, such as problem and solution, unboxing, routine, gifting moments, comparisons and testimonials.

Scripts and hooks: every video is scripted around a clear hook, the product benefit and a call to action, with several hook variations so you can test what stops the scroll.

Creator sourcing: we match creators to your audience, for example parents for family products or wellness-focused creators for supplements, and handle briefing and product shipping.

Editing for ads: videos are cut vertically with captions, pacing and formats ready for Meta, TikTok and Reels, plus variations for testing.

Static ads to sit alongside the video, if useful, through our Meta ad creative studio.

How it works

1. Discovery call: we learn about your brand, products, margins and goals. 2. Brief and angles: we send a creative brief with angles, scripts and the creators we suggest. 3. Production: creators film with your product, and we direct and review the footage. 4. Edit and deliver: you get finished, ad-ready videos and hook variations. 5. Learn and repeat: if we also run your ads, we feed results back into the next round of creative.

Turnaround and usage rights

Turnaround depends on how many videos you need and how quickly products can be shipped to creators. We agree a timeline with you before we start, and we always aim to keep things moving fast. Usage rights for paid ads and organic use are agreed upfront for each project, so you know exactly where and for how long you can run the content.

UGC alongside paid social

UGC works best when it is tested properly. We also offer full Meta ads management, so the same team that makes your creative can launch, test and scale it. You can see how we have done this for ecommerce brands in the case studies below.

Ecommerce work and related services

→ Case study: full-scope Meta ads management and creative production for GirlBe

→ Case study: Meta ad creative retainer

→ Paid social for ecommerce brands

→ Video production for ecommerce brands

Frequently asked questions

What is a UGC agency?

A UGC agency plans and produces user-generated-style content for brands. We handle the strategy, scripts, creators and editing, so you get ready-to-run video ads without managing creators yourself.

Do you work with small brands?

Yes. Most of the brands we work with are small or growing UK ecommerce businesses, particularly in gifting, supplements and family products.

How much does UGC cost?

Projects typically start from £2.5k, depending on the number of videos, creators and usage rights you need. Get in touch and we will put together a quote that fits your budget.