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Viral Content for Island Records
Btw Creative.
Btw Creative.
Btw Creative.
Btw Creative.
Btw Creative.
Viral Content for Island Records
5
M+
Organic Impressions
500
k+
Organic Engagements
UGC
Content Campaign
Objectives
Capture viral social content at Skepta’s surprise pop-up in Camden for Island Records x Mas Tiempo release.
Results
Content featured on large media outlets, including The Evening Standard, Mixtape Madness, and Rap Direct and breakthewire.
Directly contributed to sales and streams, helping the track achieve silver certification.
